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3 new technology trends that could change live events forever

Of all the technology available to event organisers today, RFID (radio frequency identification) has perhaps the most exciting and wide-ranging impact long term. Whether in wristbands, badges or parking passes, RFID chips are tiny pieces of hardware that are already transforming how we run and experience live events.

RFID

Of all the technology available to event organisers today, RFID (radio frequency identification) has perhaps the most exciting and wide-ranging impact long term. Whether in wristbands, badges or parking passes, RFID chips are tiny pieces of hardware that are already transforming how we run and experience live events.

While currently available RFID technology allows events to enable payments, and efficiently manage event access, thus drastically shortening wait times, the potential in terms of customer insight that organisers can gain is enormous. Heat mapping via long range chips and beacon technology can inform event organisers how their audience is moving, how long they spend at certain points, and how engaged they are. Whether running a nightclub, conference, or food festival, the data captured in these kinds of mapping provides invaluable market insight.

Taking this a step further, Eventbrite is working towards an RFID technology that radically improves the way organisers work with sponsors and event participants by harnessing real-time data. Consider the customer engagement possibilities if event organisers or vendors had instant access to background information of the person they are talking to. Not only is the marketing potential huge, the customer experience improves as a result of an immediately personalised conversation from the first moment of contact. As Eventbrite continues to push to improve RFID technology, we are thinking about how we can bring this high-value tech to more organizers as a self-service product.

Read full article at Business Insider