REVERB FESTIVAL 2018 - Why Cashless RFID Works

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REVERB FESTIVAL 2018 – Why Cashless RFID Works

Jay Still – Event Manager of Reverb Festival 2018 recently gave a unique perspective on her first experience using RFID ticket & payment technology, and we couldn’t help but share it with you.

“One of the hot new things in the event industry is RFID wristbands. As event producers for Reverb 2018 the RFID technology was used onsite making our 3-day music festival a cashless site.

Our attendees got a wristband with a small chip which they used to scan to pay for food or drink and get access to VIP areas.
Thanks to the comfort it provides to attendees and the benefits it offers to organisers, RFID technology is quickly becoming popular — and all the signs indicate that this trend is only going to blow up over the next few years. Disney and Burberry are just some of the brands that are already using it to do all sorts of fun stuff, with wristbands or not.

As any event producer knows, it’s key to stay on top of the latest trends, but not every trend is the right fit for every event. So, from my perspective, having recently used the technology here is what I found.

The Good –

The main reason we instigated the RFID’s is because they gave us a ton of data. They essentially let you see what people do, when and how long for. You can use this data later to sell, promote your brand further, find sponsors, and much more.

For an event, some things you can track with the technology include:

  • When attendees are coming in and leaving
  • When and how people move around the venue
  • Where you may need to put more resources
  • What products are being consumed
  • What types of interactions are taking place

So, there’s a whole of information here we could use to figure out what happened on ground and improve areas in the future.

There are a few other benefits to RFID that aren’t related to data collection. For instance, they’re harder to fake, replicate or resell, so if you have something like a concert that people are likely to sneak into, you can reduce those losses. If somebody’s wristband is stolen or lost, it can just be deactivated. Our security team found it much easier to locate fence jumpers for example as they didn’t have a wristband.

Although we didn’t offer this at Reverb 2018 a we had no pass outs, it would make it simpler to let people in and out, so you don’t have to have a “one time in” policy. Plus, just swiping a wristband makes it really quick to get people in, and the data can help you manage the flow of where people are and reduce queues.

If you use the wristbands for payment at your event, people won’t need to fiddle with cash or cards. It can also be read at a distance, so it’s easier to use than a barcode scanner.

Like a lot of new technology trends, it’s always good to know how to use it well, if it’s your first time working with RFID technology, make sure to work with someone who knows what they’re doing”

Jay Still is a freelance event producer living in Perth, Australia – View Jays Linkedin article HERE

For more information contact Cashless Events